With just a month to go until The Slow Lane hits the shelves, I have looked back at an insightful article my publishers Berrett-Koehler sent to me as we signed our contract. The 10 Awful Truths about Book Publishing starts with three shocking statistics.
#1/ more than 3 million books get published every year in the U.S., up from 285,000 in 2005.
#2/ 40 million book titles are now in circulation.
#3/ Despite all this, the market has hardly grown, which means new books have a very slim chance to get noticed.
The Slow Lane was always a community project. More than sixty collaborators, plus Currito and Mochi, helped make the book possible, and it would be nothing without the protagonists that bring the stories of change to life that make-up The Slow Lane. Hundreds more have contributed in reviewing the book, helping create the title and cover! It is an important book, showing a better way to achieve real change. An alternative to the quick-fix world that dominates our ideas about success.
“A must-read for anyone dedicated to sustaining real, positive change on every level”
Darren Walker, President, Ford Foundation
Six Ways Support The Slow Lane!
Like Currito and Mochi, you were part of making this book happen. Now I need your help again to get the word out!
1/ Order the Book
With just a few weeks until the released date, this is the time to Pre-Order The Slow Lane on Amazon, or Bookstore.org or your preferred local store. The audiobook will be available on Audible soon. Pre-ordering actually has a real impact on the visibility the book will get on the launch date.
2/ Social Media
Do you host or get invited to speak at events? Please invite or recommend me and the amazing people I write about! I will be happy to speak, help, facilitate. Or mention us to organizers of other events, or propose a Slow Lane panel or webinar!
4/ Order more books! (for your team, family, friends, funders, clients)
You can order the book most easily on Amazon or through your preferred bookstore. For 10+ copies (including e-Books and Audio), contact Leslie Davis at Berrett-Koehler Publishers to get 20-40% discounts on all editions. firstname.lastname@example.org.
5/ Write a review!
Reviews are a great way to help! On July 18th, when the book is released, I will email you to ask for a review on Amazon. But if you write a blog, a column, a newsletter: please write a review to get the word out. If you need an advance copy, let me know!
6/ Recommend and share the book!
Let your students read The Slow Lane, or recommend it to your library, or share it in your networks, or your community! Know any journalists, influencers, podcasters? Please recommend me and The Slow Lane, or talk about it yourself!
Thank you for all your support in making The Slow Lane happen!